There are 47 newspaper publications in Nigeria. 50 online newspapers and 83 million internet users (according to statistics)
When you include broadcast media (television and radio) – most of which are broadcasting 24 hours daily, it’s no
wonder that organizations that have a presence in the media find it impossible
to keep track of it all.
Why
Should You Monitor?
- It is important to listen to the conversations people are having about you and your brand.
- Through these conversations, companies can identify issues, serve customers, handle crises, keep tabs on the competition, and more.
- Listening to people’s conversation gives you actionable business intelligence and marketing insights.
- This information also give you an insight to see who is defending your brand and who is attacking your brand.
- It is also a smart way to eavesdrop to what people are saying about your competition.
- Companies can respond in a timely fashion when a reaction is needed (Online).
- Monitoring gives you competitive intelligence.
- Consumer sentiments are known.
What
Should You Monitor?
- Company name.
- Taglines/trademarks.
- Product name(s).
- Key executive names.
- Competition and name of their executives.
- Also try to join social media groups and platform that mostly see your client's adverts
What
happens when you don’t listen!
- Lack of competitive intelligence.
- Lack of customer sentiments.
- Lack of marketing insights.
- Brand experience: how customers describe their experience with your brand – was it good or bad?
- Inability to know who is talking about your brand, how they got to know about your brand.
- Brand association: what do customers associate your brand with, is it a premium brand or a mass brand?
In conclusion, Public Relations
firms can’t afford not to properly track and monitor what people are saying
about their clients in real-time because refusal to do so will negatively
affect the general image of the brand/organisation
No comments:
Post a Comment