Social media is a great marketing avenue for you and your business, free to access and if used correctly, a wonderful and rewarding tool for increasing brand awareness and business inquiries.
We must though pay special attention when using social media to make sure that we maintain a professional profile and presence. Remember, that once an update or comment is made, though able to be deleted later, is still released into the viral world and can be subject to much debate and negative feedback if what you have shared is viewed as incorrect or debatable by others.
With newspaper, radio, television adverts etc. you are able to review what you have done and even share it across the office or further feedback, whereas social media is more responsive, impulsive reactions. Once an update is released, just like when a deadline for changes have passed for that newspaper advert, it is out there to be viewed by thousands or millions.
Tips to help you avoid mistakes on social media:
Review all posts before releasing them.
Make sure you stay clear of debates as your opinion may offend other users.
Topics to try and avoid include religion, politics and football.
Try not to spam on your timelines as this can annoy others.
Don’t include people in groups / pages / spam Tweets without permission.
Use your own content only, do not infringement copyrights.
Check your account for hacking regularly, change password every month.
As you build your social media presence it is important to consider more and more not only the marketing opportunity it offers you, but also your need to protect your brand identity for the more people that follow you, the bigger any mistakes you make can become.
SOURCE: http://www.marketme.co.uk/
