Friday 28 November 2014

#BlackFriday And The Nigerian Experience. Did You Get Any "Deals"?




Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November), and it’s regarded as the beginning of the Christmas shopping season. On Black Friday, most major retailers open very early and offer promotional sales to kick off the holiday shopping season.
Black Friday is gradually gaining some momentum in Nigeria especially with eCommerce, and the resulting boom in online shoppers. Online retailers like Jumia, Konga and DealDey jumped into the Black Friday sales galore and dedicated shoppers and opportunistic customers rushed online to take advantage of the deals.
However, the Nigerian factor soon kicked in and the result is the mixed reactions on social media. Check out what some customers tweeted below and feel free to share your own Black Friday experience.

 





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