ONLINE PUBLICISTS, KEEP THIS IN MIND!

The key differentiator between traditional media and social media is: YOU.

Traditional media works like this: You get reviewed in a newspaper or in a magazine, or played on the radio and it’s broadcast out into the world. People read the magazine or hear a song on the radio. It’s ONE WAY or PASSIVE.

Social media, is completely different. It’s a TWO WAY or INTERACTIVE street. You are not only invited to participate, but also encouraged to do so. Platforms like Facebook, Twitter and blogs facilitate easy participation, which is completely transparent and you (and all who are connected) can see, react and participate with you.