1. Choose Your Channel
Facebook, Google Plus, and other social networks allow you to interact with potential clients. You can also find your next job, shop, sell, buy, auction and exchange just about anything you can think of.
No matter your reason for using social media, make sure you choose your main networks wisely.
Choose one or two social networks that allow for the greatest exposure and then use them daily. We all know time is money. There’s no sense in starting something if you’re not going to consistently stick around.
2. Define Your Target Market
Do you know who your target audience is? Have you identified your specific area of expertise?
Don’t try to cater to everyone by being all things to all people. If you want to reach the right audience, your content should be hyper-specific. Write your posts and speak directly to their wants, needs and desires.
3. Share Appealing Content
Sharing content in an appealing way is tougher than it seems. How often have you stumbled on a post or tweet that left you shaking your head at an opportunity lost?
Share interesting, relevant and insightful content and share it often. This is the single best way to establish your expertise and credibility.
You have knowledge others need. Give it away freely!
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