Will Your Company's Social Media Efforts Pay Off?

"Here’s a few social media truisms that many brands simply don’t want to hear.

1.      Social media success takes time. Don’t expect overnight success. While customers increasingly expecting an almost instantaneous response to their inquiries, generating a worthwhile return on investment (ROI) requires considerable effort and patience.

2.      Social media success takes resources. Do you have someone with several hours of quality time per week available to dedicate to your social strategy?

  

3.      Social media success takes you out of your comfort zone. Are you prepared to share other people’s content in your social channels – even that of your competitors? Are you will to engage with other people and open conversations? Do you create original content that other people will want to share? Are you able to handle and respond to public criticism and customer complaints?

Be sure you’re ready before you commit. Customers expect a response, and a ghost town of a social media profile is not a good sign to anyone who comes looking to learn about or engage with your brand. 

By MediaBistro