Social media helps enhance all the basic pillars of good business, such as engaging with the public, converting on-the-fence onlookers into revenue-generating clients, and addressing customer service issues.
Here are some of the biggest upsides to social media:
Customer engagement. Social media is conversational in nature, so people want to talk. Reach out, and you’ll be pleased with the results.
Revenue creation. Social media expands your exposure, increases traffic to your site, creates interest in what you sell, and gives you the opportunity to offer promotions or specials to seal the deal.
Building loyalty. Customers are more likely to stay with your brand if they trust you. Social media can enhance this like photos of your office gives a glimpse of your business to customers .
Search engine optimization. As much as word-of-mouth works, many people go straight to Google to search for what they need. Having active accounts on various social media sites can help place your company higher in page rankings and more likely to show up in a search.
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