How to use Linkedin to grow your business social media presence

 When you have thousands of employees and millions of customers worldwide, it’s helpful to have one large “hub” where you can house all job openings, company information and updates on LinkedIn. Now, if you’re a small or midsize business, LinkedIn company pages can still be valuable, but it depends in large part on how you use them.

How LinkedIn company pages work

If you haven’t explored this avenue yet, LinkedIn company pages are free to set up and essentially serve as an extension of your company website.
You’re able to post job openings, links to company news and blog posts, create “showcase pages” highlighting certain departments or service offerings and more.
Also, LinkedIn will automatically reroute people who click on your company name or logo on the LinkedIn platform to the attached company page. It will also allow your company to become “discoverable” inside of LinkedIn’s search box and on Google and other search engines.