Learn how Infinix Mobility is using their online strategy to rule Nigeria smartphone market.

After the huge success of Infinix HOT, the fastest selling device launched last year, Infinix Mobility, the 3 years old smartphone company which is the No.1 Online smartphone brand in Africa has moved to another level by reaching more hands in Nigeria and all around Africa.

Recently, Benjamin Jiang the CEO of Infinix Mobility opens up his page to the public  In only few weeks, his profile gathers over 3000 fans.Infinix Mobility has a great understanding of how fans use their smartphones and its obvious the firm understand that  social media is extremely important to consumers.

Benjamin Jiang said: “We talk to our fans as they are our close friends. Infinix fans are much more than users, they are our main concern. The most important thing for us is to understand what consumers need, to provide smartphones that fit their needs”.

Infinix devices come with pre-installed e-commerce applications such as Jumia.com and Konga.com. Mobile applications are popular ways to experiment online shopping. One of the most important factors is that mobile applications consume 3 to 5 times less data than directly browsing. Moreover, access to content is easier and it appears that users spend in average 9 minutes against 6 minutes from mobile version or PC.