Black Friday is the day following Thanksgiving Day in the United States (the
fourth Thursday of November), and it’s regarded as the beginning of the Christmas shopping season. On Black Friday,
most major retailers open very early and offer promotional sales to kick off
the holiday shopping season.
Black Friday is gradually gaining some momentum in Nigeria
especially with eCommerce, and the resulting boom in online shoppers. Online
retailers like Jumia, Konga and DealDey jumped into the Black Friday sales
galore and dedicated shoppers and opportunistic customers rushed online to take
advantage of the deals.
However, the Nigerian factor soon kicked in and the result is
the mixed reactions on social media. Check out what some customers tweeted
below and feel free to share your own Black Friday experience.





