#SelfieOfTheWeek : Tosin Ajibade a.k.a 'OloriSupergal'

Gorgeous isn't it? 

(wanna be #SelfieOfTheWeek? Just upload your selfie on Instagram, Cc @MrsPR01 and tag it #SelfieOfTheWeek!)

12 Steps to Master Social Media - By REBEKAH RADICE

1. Choose Your Channel

Facebook, Google Plus, and other social networks allow you to interact with potential clients. You can also find your next job, shop, sell, buy, auction and exchange just about anything you can think of.

No matter your reason for using social media, make sure you choose your main networks wisely.

Choose one or two social networks that allow for the greatest exposure and then use them daily. We all know time is money. There’s no sense in starting something if you’re not going to consistently stick around.

  2. Define Your Target Market

Do you know who your target audience is? Have you identified your specific area of expertise?

Don’t try to cater to everyone by being all things to all people. If you want to reach the right audience, your content should be hyper-specific. Write your posts and speak directly to their wants, needs and desires.

  3. Share Appealing Content

Sharing content in an appealing way is tougher than it seems. How often have you stumbled on a post or tweet that left you shaking your head at an opportunity lost?

Share interesting, relevant and insightful content and share it often. This is the single best way to establish your expertise and credibility.

You have knowledge others need. Give it away freely!

Read More HERE

#SocialMedia: Brand Tweet Of The Day!

Check out VISA Nigeria's fun tweet to promote their product. Remember, great images always enhances your message.

What is your favourite purchase made with your personal Visa card? RT and comment. #paywithVisa pic.twitter.com/lg0z8cNxjt
— Visa Nigeria (@VisaNigeria) September 15, 2014

EVENT:Nigeria Digital Marketing Summit 2014!

Theme: Nigeria Digital Marketing in the 21st Century.

Date: October 1st 2014

Venue: University of Lagos, Main Auditorium, Akoka Lagos

Time: 9am

Entry is Free!

One Tweet No Brand Hopes To Ever Have To Tweet...

(USA) DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet, put that reputation at risk.

After a video of Ray Rice punching his then-fiancee Janay Palmer led to his termination from the Baltimore Ravens on Monday, thousands of women took to Twitter to discuss their physically and emotionally tortuous experiences in abusive relationships. 

They used the #WhyIStayed hashtag to fight the victim-blaming attitude of Palmer's critics, who had questioned why she would marry a man who knocked her unconscious.

Jumping onto the popular hashtag, DiGiorno clearly didn't look into its context before tweeting, "#whyistayed: You had pizza."

Of course, the backlash was brutal. And DiGiorno Pizza had to apologize over and over again. They did their best to respond to every angry tweet and one must commend their social team for taking the high and difficult road.

 Each response has been personalized and is clearly sincere, which is a nice reprieve from the usual copy-and-paste approach to dealing with bad PR in social.

A clear lesson to everyone: KNOW WHAT THE HASHTAG IS ABOUT BEFORE YOU USE IT.

Source: ADWEEK

Twitter Offers Ideas For Social Media PR People...

Hello! Check out these tweet ideas for your twitter marketing and promotions. Either you are promoting a product, an organization or a service, the following tips from Twitter Small Biz (@TwitterSmallBiz) can help you.

Tweet Idea: Reply to a few mentions from followers or thank customers for supporting your business. #mktgkickstart
— Twitter Small Biz (@TwitterSmallBiz) September 12, 2014

Tweet Idea: Interact with followers by asking them a question, such as whether they would attend a free workshop. #mktgkickstart
— Twitter Small Biz (@TwitterSmallBiz) September 5, 2014

Tweet Idea: Get creative by using Vine videos to showcase your products & services. Start here: https://t.co/2yawSKGicA #mktgkickstart
— Twitter Small Biz (@TwitterSmallBiz) August 27, 2014

LASG: PRESS STATEMENT ON THE RESUMPTION OF ALL NURSERY, PRIMARY AND SECONDARY SCHOOLS IN LAGOS STATE.

1. Concerning the resumption of all public and private nursery, primary and secondary schools for the 2014/2015 session, Lagos State Government supports the September 22, 2014 date, which was announced by the Federal Government after a national consultation on efforts to contain the Ebola Virus Disease (EVD) in Nigeria.

2. Although this resumption date is advisory, as education is a concurrent matter to be regulated by the respective Federal and States Authorities, Lagos State Government considers it eminently justifiable, in view of the fact that there is currently no known carrier of EVD in our State at the moment. Furthermore, the last individual suspected to have been exposed to the virus will be discharged from observation on September 18, 2014, if he tests negative for the virus. All public and private educational institutions in the State are therefore directed to schedule their resumption accordingly.

3. Considering the current situation report, it is clear that the risk of infection with EVD in Lagos State has been significantly reduced. Health professionals working on the outbreak are also in agreement that there is no reason why schools should remain closed beyond the 22nd of September, 2014.

For Startups: How To Introduce Your Business In One Sentence

If you’re a small business owner doing your own PR, you should be able to answer questions about what you do in 1 sentence. Use this template below:

My Company  (name) is developing (what you're offering) to help (target audience)( solve a problem) with (your unique selling point)

Very easy!  Just fill in the blanks and keep all the unnecessary grammar away.  Make it pure and simple.

Make sure you practice your one sentence pitch, make sure even your grandma understands it, and you’re good to go!

Cheers! 

Zenith Bank Gets The Thumbs Up!

Lately, i have been hearing really good reports about Zenith Bank and their helpful staff. It was again confirmed today with this tweet by Nigeria Info OAP Tolu Adeleru-Balogun.

Had a great customer experience at #ZenithBank on Muri Okunola today. Jacinta was extremely helpful and friendly. Yes her job, but thank you
— Tolu Adeleru Balogun (@reinaLydia) September 12, 2014

Well done Zenith Bank! Keep up the good work!
Nothing certifies your brand like good feedback from a satisfied customer!

Having Problems With Your Internet? I've Got Good News For You!

Happy Weekend Everyone! Hope you're all doing good! I have some good news to share with you guys!

For those of you who have been struggling with internet data use and bad network, I happily announce to you that your struggle is over. As you well know, i spend over 18 hours daily online, and as a blogger, it's essential i have very good internet. After trying all networks and becoming frustrated, i discovered the network of all networks!

SMILE 4G LTE BROADBAND INTERNET!

I have been using this pocket sized MiFi for a while now, it allows me to connect up to 8 devices and it's super fast!! I download easily, watch videos online and most importantly, update my blogs easily!


The service is affordable, high quality and reliable. SMILE also has a variety of packages to choose from and whether you need single- or multi-user access, all of the devices are simple to use. it's very affordable too! with data plans that cater for everyone.

Smile offers a variety of data bundles designed to suit every type of user. Smile lets you move between packages when it suits you. And, when you’re almost out of airtime, you’ll receive a notification so you can recharge before you run out.

If you want to share this amazing experience with me, you can order for your own by calling 08030748745 and trust me, this will be the last time you struggle with internet connection!

CALL 08030748745 AND ORDER NOW!!!

EVENT: #BeautifulBrows Launch In Lagos!

Good news everyone!!! #beautifulbrows is launching officially in Lagos!

Beautiful Brows is a Specialist UK Cosmetic Company who manufacture and retail bespoke, high quality eyebrow essentials. 

The official launch this weekend will be hosted by Cool FM OAP Kaylah Oniwo and Uti Nwachukwu. Everyone who is anyone in the fashion industry is expected to be there. The theme for the event is, #IAmBeautiful. 

The event is free too!

Venue: Silverbird galleria
date: 14th September
time: 4pm

Free sampling starts by 10am!

#InstagramStalking: Chidinma Ekile At The Elite Model Look

Obviously, this is one of my new features on this blog. Stalking Interesting people on social media! hehehee!

So, Check this! Miss Kedike and Ex-MBGN 2013 Anna Ebiere. Pretty Girls huh?

Welcome Back!! The Holiday is Over..

Hello Again!

Long time no see right? I know it's being a while i've posted anything here so it's going to take a bot more work to get traction on this blog. But hey! I'm a serial blogger right? I'm definitely up for the challenge!
Where else can i find expression for my PR issues and social media matters?

DISCLAIMER: I don;t know how often i will post, but i promise not to stay away for as long as i did. and i do promise to keep you up to date on everything going on in the world of social media and entertainment PR!

So, has anybody bought the iPhone 6 yet? In case you're feeling really charitable, just remember I'm here and an iPhone really looks good on me! in fact, it complements my outfit beautifully! **bats eyelashes**

So! welcome back guys! I'm sure we will have fun!  By the way, Social Media Week 2015 is already asking for event submissions. Do you think i should host an event? I'm really toying with the idea. Let me know what you think!

CHAMPS BAR & GRILL OPENS IN LAGOS!

Wondering where to hangout and enjoy the world cup games this season? A place with good food, drinks and an inviting atmosphere? well, look no further! CHAMPS BAR & GRILL is here!
Located at the heart of Victoria Island,No 7 Aboyade cole 3rd Floor Dream Plaza, Victoria Island Lagos, CHAMPS BAR & GRILL is the ultimate destination for the serious sports lover.

From the moment you step through the door, a great relaxing atmosphere set by the friendly staff, the music and the distinctive décor will captivate you with a promise of more…
The bar offers a wide selection of fine cognacs and whiskies, beers, local and imported draught to please all tastes, a great wine list selected to appeal to both amateur and serious wine drinkers. The cocktails range for the favorite familiar to the house specialty all for that cheer filled evening with friends.

The food menu is a mélange of delectable local cuisine and delicious continental grills with imported ingredients, and designed to guaranty an unforgettable experience that will make CHAMPS your favorite SPOT.

SO ladies and gentle men your are official invited to the official launch opening of CHAMPS BAR AND GRILL, time is 9pm,come witness the ribbon cutting and champagne on the house...don't forget to wear your favorite jersey lets watch the world cup together it's THE KICKOFF,

 Plus you can predict match scores and if you are right your bill will be taken care of on the house.
Amazing! isn't it! see ya there!

Online Marketers! This is How Not To SPam On Twitter

Don't Mention People Unless You're Talking to Them
This is one of the spam moves that's in Twitter's crosshairs, and anyone with an account has likely been a target: A spammer throws in a link to a product along with a mention of your user name, which prompts you to read the tweet, since we're all plugged into our Mentions like Pavlov's dog. A business that seeks to address particular power users with a promotion may consider doing this. But if you really want to tell someone about a promotion who has previously demonstrated that they're into your product, send them a direct message instead.

Don't Tweet All Deals and Promotions Relentlessly
 
It's easy to wear out Twitter followers by tweeting every single sale, promotion, or product that you offer. While you obviously have to do some of this, limit yourself to a few promotional tweets per day, and use the rest of your feed to interact with customers. Retweeting articles and blog posts that are relevant to your industry and responding to customer inquiries will put you in the sweet spot.

 Angela West has written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on Twitter at @angelawest

#MusicWeApprove - iMIKE - Residential Address

With rebranding comes new music, fresh sound and a turn around for the better. That’s the story of MTN Project Fame season 2 Winner, Mike Anyasodo, now known as iMIKE.

Just back from the recently concluded MTN Loud In Naija Tour, iMIKE , Residential Address is iMIKE’s offering to his fans as we usher in the new year.

Listen and Download here: DOWNLOAD

Instagram direct messaging: What brand managers should know

 On Thursday, Instagram unveiled a new feature for its popular mobile app: Instagram Direct. You can read all about it on the Instagram blog.

For many users, this will simply be a more efficient way to share photos with specific friends.

For brand managers, this new feature opens doors and presents opportunities.

Off the top, a challenge for brands will be the ability to segment their Instagram communities and create "groups" or lists of fans/customers broken up by geography, interests, etc. For most of the ideas you see below, this will be crucial. Right now, we don't have many tools to help us do that—just elbow grease.

I have a few ideas on how brands can use Instagram’s new functionality:

Specify photos for certain segments of your audience

This is the no-brainer. Let's say you're a food manufacturer and you want to share photos of a new product—but you want to share it only with certain bloggers and other key people and not your entire Instagram community. With Instagram Direct, you can do that. It sounds as though it limits to 15 the number of people you can include. Now, that will require a little legwork on your end, you'll have to find these influencers/bloggers within your Instagram community, but chances are good that you already have a list of people with those properties.

Social Media Week Lagos partners with Volkswagen & announces 2014 venues

Social Media Week Lagos (SMW Lagos), produced by Dragon Africa and AFRIKA21, is a week long event that is part of the Social Media Week global platform and takes place in Lagos February 17 - 21, 2014.  After a hugely successful inaugural year that hosted 110 events, had over 8,000 registrations and garnered over 31 million online impressions, SMW Lagos looks to build a bigger, bolder and better connected conference.

Bigger. Through a partnership with Volkswagen, the SMW Lagos headquarters (#SMWLagosHQ) will be hosted at the 850 sqm (9,000 sq ft) Volkswagen Centre in Victoria Island, Lagos. This unique venue will enable SMW Lagos to accommodate large groups in a theatre style set up, as well as feature dynamic installations to enhance attendees experiences.

Bolder.  New for 2014 is SMW Lagos #AfterHours. Lagos is known around the world for it’s nightlife.  As a supplement to daytime programming SMW Lagos will curate a week of memorable and shareable post conference evening events.  The SMW Lagos #AfterHours Hub at Club Pravada will host a variety of night time activities and programming.

Better Connected. For 2014, a key goal for SMW Lagos is to engage citizens across Lagos by bringing programming to different communities.  With this in mind SMW Lagos introduces #SMWSatellite venues, smaller venues throughout Lagos that will host engaging programming in a more intimate setting. The newly opened Enterprise Creative HotHouse, a co-working space for creative and digital entrepreneurs in Ikeja, will serve as 1 of several #SMWsatellite venues. HotHouse will host a variety SMW Lagos crowd sourced programming including masterclasses and workshops.

In addition, Terra Kulture located in VIctoria Island, Lagos returns for 2014 as out Music, Arts, Culture & Entertainment Hub (#smwMACE).  SMW Lagos hubs/venues will host a variety of dynamic programming produced by local and international event partners.  Event partner submissions are currently being accepted through this Friday, December 6, 2013.  Event proposals should be submitted via the SMW Lagos webstie at: http://socialmediaweek.org/conferences/become-event-partner/


Social Media Week is built on the belief that we should better understand how technology is providing new inspiration for how we live, work and create. In a little over five years Social Media Week has built a dynamic platform for communities across the globe to discuss how social media and communication technologies are impacting lives on a local level. To date 26 cities and over 80,000 people have participated in SMW.  In 2013 the SMW Lagos Team had the pleasure (and challenge) of widening the lens to include for the very first time an African city – Lagos, Nigeria.

Tips to help you avoid mistakes on social media:

Social media is a great marketing avenue for you and your business, free to access and if used correctly, a wonderful and rewarding tool for increasing brand awareness and business inquiries.

We must though pay special attention when using social media to make sure that we maintain a professional profile and presence. Remember, that once an update or comment is made, though able to be deleted later, is still released into the viral world and can be subject to much debate and negative feedback if what you have shared is viewed as incorrect or debatable by others.

With newspaper, radio, television adverts etc. you are able to review what you have done and even share it across the office or further feedback, whereas social media is more responsive, impulsive reactions. Once an update is released, just like when a deadline for changes have passed for that newspaper advert, it is out there to be viewed by thousands or millions.

Tips to help you avoid mistakes on social media:

    Review all posts before releasing them.
    Make sure you stay clear of debates as your opinion may offend other users.
    Topics to try and avoid include religion, politics and football.
    Try not to spam on your timelines as this can annoy others.
    Don’t include people in groups / pages / spam Tweets without permission.
    Use your own content only, do not infringement copyrights.
    Check your account for hacking regularly, change password every month.

As you build your social media presence it is important to consider more and more not only the marketing opportunity it offers you, but also your need to protect your brand identity for the more people that follow you, the bigger any mistakes you make can become.

SOURCE: http://www.marketme.co.uk/

PR PICTURE OF THE MONTH!

Need i say more??