If you’re organizing an
event, going PR-less dramatically reduces the visibility of that event
significantly. Therefore, it’s very important to integrate PR into your event
marketing plan. If you can’t do it yourself, hire a professional PR team for a
consultation or a campaign that will increase visibility. Below are some Event
PR tips to help you out
1. 1 . Plan a series of press releases that build
anticipation, tell your narrative and sends traffic back to your event/organization
website.
2.
2.Use pictures and videos in your press
releases. Images always has an attraction and appeal
3.
3.Let your press release highlight speakers,
sponsors, venue details, and agenda highlights to add excitement and interest.
4.
4.Write creative, attention grabbing headlines
with a generous use of keywords. Write 10 sample headlines and test them with a
focus group, along with the search engines, to see how they perform.
5. 5.
PAY for good distribution. Everyone loves
freebies; but if you want to get the best response to your release, you can’t
rely on free media slots. So make up your mind to invest good money to get your
release on choice platforms.
6. 6
Create worst-case scenario crisis
situations and map out a strategy for responding to press, social media and
members/attendees. Share the strategy with your team so everyone is prepared to
be a front line responder.
7. 7.
Target the media you want to reach
including trade publications, bloggers, social media influencers and yes, your
intended audience.
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