"PR should control the
social media as all social media should come from the same voice.
When the company wants to send
out messages using social media, then PR should craft or review the
message."
Decide whether your brand stands
for ‘freshness’, ‘innovation’ ‘excellent customer interactions’. Once this
voice or personality is established, all conversations will be geared to
reflecting this online.
Invite
conversations- don’t just brag.
In
many social media efforts, the PR is aimed at showing of the latest
achievements, accolades or awards. Today, you do this at the risk of appearing
anti-social. In as much as you should celebrate achievements, invite your fans
to discuss around the main topics that define your success and value
proposition.
In order to
avoid confusion and get the most of all your social media campaigns, it is
important that you get a unified approach to your engagement on online.
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